The Visual Dictionary of Pre-press & Production
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vyprodáno |
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Internetová cena:
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432,00 Kč 
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Běžná cena:
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540,00 Kč |
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Zboží není skladem
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The Visual Dictionary of Pre-Press and Production is a comprehensive guide to the over 250 terms relating to the preparation and production of print and digital media.
Each term is explained and contextualised, with concise definitions
accompanied by a variety of diagrams, illustrations and examples. The
book covers traditional terms still in current usage as well as modern
terminology, from Acrobat to Woodblock. It also explains a range of practical processes, including Accents, Bitmap and Colour calibration, as well as styles and finishes, such as Perfect bound, Totally chlorine free (TCF), and Offset lithography.
The Visual Dictionary of Pre-Press and Production is an invaluable introduction to the practical aspects of design and printing.
Key features
- Explains and contextualises over 250 terms relating to the preparation and production of printed materials.
- Covers a range of practical processes as well as a variety of styles and finishes.
- Definitions are accompanied by a wide variety of diagrams and examples.
Readership: Introductory
- AVA’s Visual Dictionaries form our foundation reading list. These
titles offer clear, comprehensive and visually informative definitions
to the key terms in a discipline’s vocabulary.
- This book offers a wide overview of the practices and processes
relating to the production of printed material. It also provides a
useful reference tool throughout higher education.
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Gavin Ambrose is a practising graphic
designer whose client base includes the arts sector, galleries,
publishers and advertising agencies. He has written and designed several
books on graphic design, branding and packaging.
Paul Harris studied at the London College of
Communication and has gone on to become a freelance writer and editor.
His work has appeared extensively in magazines and journals on both
sides of the Atlantic, including style bible Dazed & Confused.
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