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vyprodáno |
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Internetová cena:
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520,00 Kč 
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Běžná cena:
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650,00 Kč |
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Zboží není skladem
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Reinterpreting the past never goes out of fashion …
New Retro
is two books in one, a concise history of graphic design and an astute
selection of contemporary work that makes great use of past inspiration.
In
a climate oversaturated with slick technologically driven imagery,
there has been a return to familiar imagery and typography, particularly
from the 20th century. Drawing on classic examples from the history of
graphic design, New Retro shows how the past can be updated to the needs of today.
The book is organized into three distinct parts:
• an introduction to retro design and when it is appropriate to the brief
•
an historical survey of graphic design including timelines of key
figures, movements and pieces that illustrate the evolution of important
styles
• a large portfolio section showcasing the best international
design produced in recent years and presented by application:
editorial, packaging, identity, promotional, typography and type design.
New Retro is an essential reference book
and will prove invaluable to students, for whom much of the book’s
content will be entirely new, and to design professionals, who are
always looking for inspiration from the past.
Written and
presented by two design professionals with an in-depth knowledge of
international graphic design, the insightful and informative texts and
handsome layouts make New Retro an invaluable resource.
About the authors:
Brenda Dermody
practises as a designer and is also a lecturer at the Dublin Institute
of Technology. She is an active member of the International Society of
Typographic Designers.
Teresa Breathnach
has taught history of design at the Institute of Art, Design and
Technology, Dun Laoghaire, the National College of Art and Design and
the Dublin Institute of Technology.
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